![]() ![]() “As western markets edge towards maturity, labels and streaming services need emerging markets to deliver growth to sustain the momentum,” Midia founder Mark Mulligan told MBW. Midia Research this week released a new report showing that the current streaming market leader in the Middle East is Anghami, which has much of the most important local content on its service. “Deezer is hoping to get a head start on Spotify in the Middle East, but even with this exclusive deal it faces serious competition from dominant local player Anghami.” “There’s a huge growth potential in streaming in the region and we look forward to being in the driving seat on that journey.” ![]() We have a clear ‘local hero’ approach, and the distribution agreement enables us to embrace local artists and music scenes like never before. Deezer has clarified that there are some legacy agreements which will remain in play for the coming few months but, as they expire, the firm will become the sole digital distributer of Rotana’s music audio and video content in MENA.Ī Deezer spokesperson told MBW: “We’re excited to work with Rotana. ![]()
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